More than 185 years of bakery expertise
A new name, the same dedication to crafting gourmet bakery products. Discover our world of snacks, toasts, crispbreads and flatbreads – baked with passion, tradition and innovation.

About Us
With roots going back more than 185 years, JP by Jos Poell is proud to be a specialist in gourmet bakery products. In our tailor-made bakeries in Weert, Oosterhout (NL) and Semur-en-Auxois (FR), we create a wide variety of sweet and savoury snacks.
Whether you’re enjoying a healthy break, a refined dinner, trendy snacking or a classic aperitif – JP by Jos Poell has the perfect bite for every moment.
Our Products
From crunchy to light, from refined to indulgent – discover our versatile product range.
Global Taste, Local Craft
Our products are enjoyed around the world, yet each one carries the mark of artisanal bakery craft. With constant innovation in flavours and formats, JP by Jos Poell connects tradition with today’s snacking trends.